In our busy lives, it seems that we can never have enough time! Between morning routines, evening routines, journaling, hot yoga, and whatever other social media-endorsed "essentials" for effectively using our time, there might never be time to even get a good amount of sleep (which is 7-9 hours, btw). Time is our most valuable resource, perhaps even more valuable than money. Money can be regenerated, but once you’ve spent your time, you will never get...

We here at InMotion spend a lot of time identifying and broadcasting the strengths of companies through content writing and social media outreach. We want each client to project an image of creativity, energy, and experience. 

But what about your personal brand? It’s important to showcase the best version of yourself while still being genuine. Understand the value of YOU and your individuality! Here are some ways to articulate this:

1. Project your Passi...

What makes someone choose FitBit over Jawbone, Ultimat over Absolut, SalesForce over Microsoft Dynamics or Apple over Blackberry (aside from the Fruit ruling the world)?  Some of it is just pure preference.  Some of it is convenience.   But truth be told, our buying decisions are based on a whole host of reasons, including some measure of differentiation that gives a competitive advantage. It’s about getting an edge over your rivals – no matter how in...

As a marketer there are few things more powerful than hearing first-hand what people have to say about your products, services, brand and competition, especially if you’re gearing up for launch or rebranding effort.   After all, what’s better than feedback and insight directly from your buying audience?  But how does a company go about getting this great intel? 

Well, if you’re lucky enough to have a rock-solid sales team, you might be...

WOW.  Stop you in your tracks WOW.  We don’t say it enough.  But we should because we’re finding more and more example of some great reads.  We definitely know what like and we’re not shy about calling it like it is (or at least how we think it is).  And while we can complain a bit about so-so and ‘meh,’ we can also sing the praises of work that makes our collective hearts flutter, the clouds break and the angels sing. 

So, here’s some lo...

Hatfields vs. McCoys.  Scotland vs. England.  Republicans vs. Democrats.  Sales vs. Marketing.  Yes, we’re talking about long, painful and often brutal feuds.  Ok, so maybe we are exaggerating just a little about sales and marketing.  But admittedly, most companies we’ve worked with have shared stories of conflicts and challenges.  It’s true. Sales and marketing just don’t get along. In fact, 87 percent of the terms sales and marketing use to describe...