Summer is straight ahead and individuals are taking this change of seasons as an opportunity to reflect on the first half of 2017 and make goals for the second. They use this season to check-in with themselves about what went wrong, what went right, and what to do better next time. Can companies benefit from this exercise as well? Here are our tips to conduct an end-of-season business evaluation :
Reflect on your past goals. What were your aims for the spring? Did they end up aligning with the direction you took? Were you consistent in your pursuit of these goals? Looking back on your past goals can aid in creating new ones. Make note if your company has seized opportunities that put these goals on the back burner and consider whether your previous goals are relevant to making progress in the New Year.
Run the numbers. If you’re not already, be sure to track your social media and marketing growth in addition to keeping direct customer and profit stats. Did your actions throughout the year produce quantifiable results? If not, consider what prevented you from this progress. Make note of any significant changes in your stats throughout the year and identify possible causes. Create an end-of-season stats document with all of your current standings so that you may look back on it next year.
Analyse patterns. What repetitive actions and cycles were made in spring? Look back in your planner and consider your daily, weekly, and monthly to-do lists and meetings. Did they consistently produce good results? Or were they ultimately destructive to your progress?
Get talking. Discuss the past year with your team to discover their highlights and pitfalls. How did the team work well together and why? When were there conflicts and how were they solved? Getting each other’s feedback on teamwork strategy can motivate the whole team to work well together in the New Year.