We’re packing our bags and heading international for this edition of #FindMeIn! Berlin is a cultural and historical capital of Europe, and is frequently hailed for its museums, architecture, and nightlife scene. However, Berlin is not to be overlooked as just a vacation destination. The city is a thriving business hotspot, and with 40,000-50,000 people moving to Berlin each year, the German capital is flourishing with new talent and diversity. Add that to the booming real estate market, and you have a destination that should be at the top of your list. Here are four tips for your next professional trip to Berlin:
Arrive early. German professionals tend to be quite punctual, so it pays to stay on time and on task. Perhaps even arrive early, just to be sure. While this may seem harsh to some people from more relaxed business cultures, like Texas, the upside of this is that meetings tend to end on time and remain on topic.
Less is more. Business dress in Germany is usually crisp, neat, and formal, with nothing too flashy or revealing. In Berlin, however, there is more leeway for fashion statements as long as they look put together. But if you are still unsure of what to wear, go with the more classic option.
Business is business. Small talk before a meeting is expected, but don’t get too personal. German professionals often become uncomfortable when probed about their personal lives. It’s cliché, but the weather is always a neutral topic of conversation.
Plan ahead. Like all urbanites, Berliners are busy! Be sure to schedule your meetings well in advance to ensure you get a spot in their packed calendars.
Where will you #FindMeIn? We’re living in a global world, and Berlin is just one city upon many that are important for businesses to communicate with. InMotion can help. InMotion Communications is a full-service communications firm dedicated to presenting our clients to the world in the best possible light. With our content creation and marketing services, we ignite the buzz that gets people talking about our clients. Contact us today to learn how you can take your company to the next level.