“Remember that guy who wore sandals, Randal the sandal guy. We had a couple of dates. Six years ago? Is that anything? His name was Randal? I’m scraping the bottom of the barrel. Last week I wrote about my search for the perfect French fry.” – Carrie Bradshaw, Sex & the City Yeah, sometimes we can relate. Inspiration - or lack thereof. Whether you are writing a technical white paper or a blog for your website, sometimes it’s a challenge. And while we could wax poeti

As veterans of high tech for – hate to say this – 20+ years, we’ve been bombarded with a ridiculous amount of jargon and acronyms to last a lifetime. Sadly, as marketers, we confess to using them as well -- from "innovative and robust" and "fully-integrated," to "enterprise grade" and "customer centricity" (that one hurt). Don’t get us started on the acronyms too, such as ATM (not the money kind), CPC, GIGO and PIP (to name but a few). Then, there are combinations of words l

Settling in for a regular Monday morning meeting, we had to not-so-gently nudge a colleague and whisper “put away the phone.” No easy task as she’s one we might call a “smartphone-aholic,” checking her smartphone compulsively. In line getting coffee. Walking the dogs. In meetings (hence the nudge). Even while making breakfast. Sometimes it’s in her hand before she even knows what she’s searching for. Sometimes she’ll tap the screen absent mindedly -- looking at email, checki

Office Space. Classic. Beloved. And one of the most quoted “work” related movies ever. In fact, we can probably recite quote after quote (without using Imdb we might add), but by far our favorite was not really a quote, but a new Initech slogan: “Planning to Plan”. (We also love: “It's not just about me and my dream of doing nothing,” but that’s an entirely different blog.) And it always gets us thinking. Oh, the irony. Because what makes that statement so funny, so rid