Meh. The equivalent of pairing a warm zinfandel with cold pizza and wearing flats with a cocktail dress. It’s not bad. But it’s not great either. It’s that zone where you just shrug and it’s fine or it’s so-so. But aside from poor culinary choices and bad fashion, there are also plenty of marketing choices that have us say a big ole “meh” as well. And trust us….if we are saying “meh”, you bet your customers are too. What are some examples of “meh” marketing you ask? He

We love lists. To-do lists, grocery lists, Christmas lists and wine lists. But we’re especially fond of those inevitable end-of-year ‘what trends to look for next year’ lists. In fact, as marketers, we hoard those lists aplenty, placing bets on which ones we think will stand the test of time. Well, here we are, halfway through 2015 and are re-visiting some of our faves (no, sadly not the wine list). Take a look at our Top Five Marketing Predictions that rang true. 1. Inc

You know how to sell it, pitch it and spin it. The often monumental task of transforming something from a ‘nice to have’ to a ‘need to have.’ That golden opportunity to stretch our sales and marketing muscles and get to the heart of the true objection. Such has been the case with company blogs. “Seems awfully nice, but we’re not sure how it will help.” “Love the idea, but we’ve got other things to do.” Fortunately, with some amazing statistics, it’s clear that business b

We read a lot around here. Seriously. A. LOT. Blogs, twitter feeds, online articles and published works (gasp - the paper kind!). It’s an occupational hazard, but we also read every single marketing email that hits our inbox, though usually through a very critical lens. We confess to making mental edits and rewrites, but every now and again we cheer the piece that made us stop and click. So, as email marketing fans, we do wonder why some companies hesitate going that rout

Have you ever had one of those experiences when the light bulb just went off? You thought to yourself, ‘Now, I get it! Of course! It all makes sense!’” It’s the moment of sudden realization, revelation or inspiration. You feel brilliant, clear-headed and ready to spring into taking an action. It’s the moment that can change your life (or your work) if you let it. Who doesn’t love a moment like that? Not everyone can define the moment when the clouds cleared, the sun shine