As a marketer there are few things more powerful than hearing first-hand what people have to say about your products, services, brand and competition, especially if you’re gearing up for launch or rebranding effort. After all, what’s better than feedback and insight directly from your buying audience? But how does a company go about getting this great intel? Well, if you’re lucky enough to have a rock-solid sales team, you might be able to get decent information from them

The headline is fierce, the graphics eye catching and the copy just might rival Hemingway's distinctive clarity of style. The list has been finely honed and the campaign timed to coincide with that amazing event <fill in the blank.> But, WAH-WAH, cue the crickets. Bueller? Bueller? There are few things more frustrating as a marketer than launching an email campaign that just falls flat. And not just a little flat, but a BIG flat – as in utter disaster. Average open rates c