This week, we are breaking up our #SocialSpotlight series to talk about strategy. It’s a word that gets thrown around a lot in Public Relations, so much so that it loses its meaning. So what is strategy and how can it be applied to your business’ publicity? In a nutshell, you will want to track your current progress, set quantitative goals, and implement a thoughtful plan to keep your business on track for those goals. Simple? Yes. Easy? No. Let us break it down for you in a

Continuing with our #SocialSpotlight series, let’s talk about Instagram. Within the past two years, Instagram has completely changed the marketplace for many products and services, most notably fashion. It has also revolutionised the sphere of public relations. With the user’s ability to quickly view and upload images, marketers scramble to create square images that will engage the public for at least eight seconds. If Instagram seems to be about broadcasting your personal li

Twitter has become a source of contact with celebrities, politics, the arts and more. Housing accounts and hashtags for many people and topics, Twitter can be difficult to navigate with over 500 million tweets each day. However, Twitter can be a great way to project both your personal and business missions, as well as communicate with your audience. Depending on your audience, it may even be critical to your program for successful outreach. Here is how to establish and disti

As one of the founding fathers of social media, Facebook seems to be used by everyone and their grandmother. While you may feel like a pro posting family pics and liking your friends’ photos, going about Facebook to promote your business is a different ball game. Let’s examine some basic to get you on your way to a home run! Know the different options. A personal account is designed for individual use. You can add and follow friends here, as well as keep your posts privately