As a marketer there are few things more powerful than hearing first-hand what people have to say about your products, services, brand and competition, especially if you’re gearing up for launch or rebranding effort. After all, what’s better than feedback and insight directly from your buying audience? But how does a company go about getting this great intel? Well, if you’re lucky enough to have a rock-solid sales team, you might be able to get decent information from them

Have you ever had one of those experiences when the light bulb just went off? You thought to yourself, ‘Now, I get it! Of course! It all makes sense!’” It’s the moment of sudden realization, revelation or inspiration. You feel brilliant, clear-headed and ready to spring into taking an action. It’s the moment that can change your life (or your work) if you let it. Who doesn’t love a moment like that? Not everyone can define the moment when the clouds cleared, the sun shine

Office Space. Classic. Beloved. And one of the most quoted “work” related movies ever. In fact, we can probably recite quote after quote (without using Imdb we might add), but by far our favorite was not really a quote, but a new Initech slogan: “Planning to Plan”. (We also love: “It's not just about me and my dream of doing nothing,” but that’s an entirely different blog.) And it always gets us thinking. Oh, the irony. Because what makes that statement so funny, so rid