The headline is fierce, the graphics eye catching and the copy just might rival Hemingway's distinctive clarity of style. The list has been finely honed and the campaign timed to coincide with that amazing event <fill in the blank.> But, WAH-WAH, cue the crickets. Bueller? Bueller? There are few things more frustrating as a marketer than launching an email campaign that just falls flat. And not just a little flat, but a BIG flat – as in utter disaster. Average open rates c

Office Space. Classic. Beloved. And one of the most quoted “work” related movies ever. In fact, we can probably recite quote after quote (without using Imdb we might add), but by far our favorite was not really a quote, but a new Initech slogan: “Planning to Plan”. (We also love: “It's not just about me and my dream of doing nothing,” but that’s an entirely different blog.) And it always gets us thinking. Oh, the irony. Because what makes that statement so funny, so rid