
inmotioncommunicat
DIY – How to Write a Really, Really Good Press Release
We are not PR experts – not by a long shot. But the truth is that we work with a lot of small, growing companies, which just can’t afford to hire a PR team (or even a PR admin). The result is that we’ve learned a few PR basics along the way. In fact, we think our press release writing skills are pretty darn good. No offense to our PR colleagues out there, because press releases are definitely a different kind of challenge. Yes, it has to be interesting and genuine, but


inmotioncommunicat
Sharing The Love: Marketing that Makes Our Hearts Flutter
WOW. Stop you in your tracks WOW. We don’t say it enough. But we should because we’re finding more and more example of some great reads. We definitely know what like and we’re not shy about calling it like it is (or at least how we think it is). And while we can complain a bit about so-so and ‘meh,’ we can also sing the praises of work that makes our collective hearts flutter, the clouds break and the angels sing. So, here’s some love to start the week. Hubspot Even if H


inmotioncommunicat
Print vs Online: Can They Co-Exist?
It’s been the summer of graduations, weddings, anniversaries and birthdays. Don’t get us wrong. We’re not complaining. We love a good party. Any excuse for bringing together good food, great drinks and lively conversation is reason enough to celebrate. In fact we were enjoying such an occasion this weekend and found ourselves in an all too common marketing Q&A session. What started off as small talk and light conversation about their business mushroomed into something a b

inmotioncommunicat
When BIG CO comes knocking. How to make the acquisition process a little easier.
Did we say that we’re hi-tech veterans? Yep, we’ve been at this a while. Long enough to have seen our share of “exits” – The Good (yeah, we’re growing!) - The Bad (oh no, are those doors closed?) – and The Amazing (woo-hoo, we’re going public!). And collectively, we’ve been part of SEVEN acquisitions. So we’d like to think that we know a thing or two about what makes a company just ripe for the picking. Great technology, growing market share and a bankable customer base