We have covered a lot during our #SocialSpotlight series, but it's only touched the surface of the vast new world of social media marketing. A very important component of this world is influencers. These are individuals or accounts who can sway a large population with their recommendation. Similar to word-of-mouth marketing, influencer marketing is a great to reach demographics through sources they trust whilst still getting your message to a large pool. Here are some key que

Have you ever had one of those experiences when the light bulb just went off? You thought to yourself, ‘Now, I get it! Of course! It all makes sense!’” It’s the moment of sudden realization, revelation or inspiration. You feel brilliant, clear-headed and ready to spring into taking an action. It’s the moment that can change your life (or your work) if you let it. Who doesn’t love a moment like that? Not everyone can define the moment when the clouds cleared, the sun shine

Whether you’re just starting out or hitting a bump in your financial road, there will come a time when resources are limited, and time is of the essence. This is exactly why companies need to master the skill of doing more marketing with less. Well, we do love a challenge. So here’s our advice on how to prioritize your marketing budget when you have Budweiser money for Veuve taste. 1. Your Website No surprise as to our #1, but key to any online marketing strategy is your c