Social media app Snapchat boasts 150 million daily users and exponential growth in the app market. When Snapchat introduced Snapchat Stories in late 2013, it provided a marketing opportunity for businesses unlike anything previously seen. With Snapchat stories, accounts can post images and videos to their followers. This content lasts for 24 hours and is played in the order posted. Know the demographic. About 70% of Snapchat users are between ages of 18-34 and are across the

This week, we are breaking up our #SocialSpotlight series to talk about strategy. It’s a word that gets thrown around a lot in Public Relations, so much so that it loses its meaning. So what is strategy and how can it be applied to your business’ publicity? In a nutshell, you will want to track your current progress, set quantitative goals, and implement a thoughtful plan to keep your business on track for those goals. Simple? Yes. Easy? No. Let us break it down for you in a

Continuing with our #SocialSpotlight series, let’s talk about Instagram. Within the past two years, Instagram has completely changed the marketplace for many products and services, most notably fashion. It has also revolutionised the sphere of public relations. With the user’s ability to quickly view and upload images, marketers scramble to create square images that will engage the public for at least eight seconds. If Instagram seems to be about broadcasting your personal li

Twitter has become a source of contact with celebrities, politics, the arts and more. Housing accounts and hashtags for many people and topics, Twitter can be difficult to navigate with over 500 million tweets each day. However, Twitter can be a great way to project both your personal and business missions, as well as communicate with your audience. Depending on your audience, it may even be critical to your program for successful outreach. Here is how to establish and disti

As one of the founding fathers of social media, Facebook seems to be used by everyone and their grandmother. While you may feel like a pro posting family pics and liking your friends’ photos, going about Facebook to promote your business is a different ball game. Let’s examine some basic to get you on your way to a home run! Know the different options. A personal account is designed for individual use. You can add and follow friends here, as well as keep your posts privately

We have covered a lot during our #SocialSpotlight series, but it's only touched the surface of the vast new world of social media marketing. A very important component of this world is influencers. These are individuals or accounts who can sway a large population with their recommendation. Similar to word-of-mouth marketing, influencer marketing is a great to reach demographics through sources they trust whilst still getting your message to a large pool. Here are some key que