How have humans adapted to the exponential rise of technology? Answer: they haven’t. With a quick Google search available to indulge anywhere your mind wanders, the included distracting ads, and the ability to switch between apps on your phone or tabs on your computer, it’s no wonder that humans now have less focus than a goldfish. What does this mean for businesses? Satya Nadella, the CEO of Microsoft, said that in today’s climate, “the true scarce commodity is increasingly

It’s the time of the year for gym memberships and farmer’s markets as individuals commit to making New Year's Resolutions. These resolutions offer a strategy towards long-term goals as people return to their normals lives (hopefully) refreshed after a joyous holiday season. We here at InMotion also take the New Year as an opportunity to evaluate how we can pursue our long-term goals for the company whilst maintaining our commitment to provide the best services to clients. Her

We have covered a lot during our #SocialSpotlight series, but it's only touched the surface of the vast new world of social media marketing. A very important component of this world is influencers. These are individuals or accounts who can sway a large population with their recommendation. Similar to word-of-mouth marketing, influencer marketing is a great to reach demographics through sources they trust whilst still getting your message to a large pool. Here are some key que

We here at InMotion spend a lot of time identifying and broadcasting the strengths of companies through content writing and social media outreach. We want each client to project an image of creativity, energy, and experience. But what about your personal brand? It’s important to showcase the best version of yourself while still being genuine. Understand the value of YOU and your individuality! Here are some ways to articulate this: 1. Project your Passions. Your passions are