Our society has become more commercialized than ever before, largely due to mega-corporations. Somewhat ironic, however, is the rise of entrepreneurship amongst the millennial generation that grew up in “the age of Walmart.” Perhaps it’s a rebellion against the institutions that employed their parents, or that the seemingly drab corporate world cannot serve their youthful creative streak. Whatever the reason, many young entrepreneurs have proved themselves not be overlooked a

Summer is here, leaving us at InMotion wondering how half of 2017 has passed in a flash! Everyone can feel stressed balancing work and summer fun, especially when you're based in a vacation hotspot like us (hello, OC!). Here are our recommendations on how to make the most of the season : Make a plan. If you have a rough idea of what your projects are for the next month, create a list of priorities (organized by deadline) and a timetable on how you will accomplish them. Breaki

Summer is straight ahead and individuals are taking this change of seasons as an opportunity to reflect on the first half of 2017 and make goals for the second. They use this season to check-in with themselves about what went wrong, what went right, and what to do better next time. Can companies benefit from this exercise as well? Here are our tips to conduct an end-of-season business evaluation : Reflect on your past goals. What were your aims for the spring? Did they end up

With so many businesses popping up, it can be dreary to consider competition when reaching out to potential clients. It can come in the form of qualifications, price, or simple advertising advantages. Competition does not always have to be a bad thing, however. It sometimes affords the opportunity to showcase your best talents and get ahead in your industry. Similar to developing your personal brand, developing your company brand relies on broadcasting the specific strengths

Social media app Snapchat boasts 150 million daily users and exponential growth in the app market. When Snapchat introduced Snapchat Stories in late 2013, it provided a marketing opportunity for businesses unlike anything previously seen. With Snapchat stories, accounts can post images and videos to their followers. This content lasts for 24 hours and is played in the order posted. Know the demographic. About 70% of Snapchat users are between ages of 18-34 and are across the